Detroit — a city of extremes. Today the inner city is an industrial momument — a growing waste land without life. Abandoned car wrecks by the side of the street are the only remains of the glorious days of the Motor City. It the middle of the 20st century Detroit was the boom town of North America and the car manufacturers equipped their cars with shiny chrome parts – and a new kind of type design: Chrome Script. Based on this almost forgotten style, we developed two contemporary retro font family, called Hooptie Script.

The fonts make full use of modern OpenType technology. Just turn on contextual alternates and ligatures and watch how each letter pair always connects perfectly. The full package includes seven bonus vector images of vectorized hooptie cars.

Retro script fonts like these always have one problem: When the lettering artists designed the actual car emblems they knew which letters would appear in the name of the car maker or the model. But once you turn such a beautiful design into a font, there will always be an endless number of possible letter pairs, which don’t connect properly. When the “e” has a final stroke at the x-height it will connect perfectly to an “f”, but it will not work at all, when it is followed by an “s”. And these problems cannot even be fixed by creating a large set of ligatures, because each ligature itself then needs a perfect connection to the preceding and subsequent letters. In the Hooptie Script typeface this is solved by the use of contextual alternates, which can be set automatically in OpenType-savvy applications.

Whenever you type a letter, the connection between this letter and the preceding letter is checked and if necessary, the preceding letter is automatically changed to an alternative version. And this works all the time!

You can even make the words longer by adding an underscore character between the letters—and again, the letters will automatically adapt if necessary.


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